Pure Jersey has Public Liability Insurance cover with the UK accredited insurance company Activities Industry Mutual Limited (AIM).
AIM was the product of two years of in-depth research amongst AALA licensed adventure activities providers and has grown to become one of the market leaders in this rapidly evolving sector. Owned by its Members, it provides cover for activities ranging from water sports and cycling to climbing and coasteering, and offers long-term benefits to individuals and organisations operating in all areas of the adventure activities and outdoor education sector.
Pure Jersey is committed to promoting best practice within the activities industry. Our activity specialist insurers share knowledge and experiences with all of the AIM community resulting in business operations running more efficiently and effectively, minimising risk and reducing the number of potential claims.